What’s in a Testimonial?

One of the hang-ups that business owners often have is obtaining testimonials from satisfied clients and raving fans.  This often falls into the “tooting your own horn” philosophy when marketing your business, and it can be difficult to ask for, let alone be critical about what you want your customer to say, but it can make a huge difference when people are deciding to hire you vs. another organizer.

The other challenge that organizers can have is that the raving fan doesn’t want to admit that they needed an organizer.  So, they’re just not willing to put there name up there and tell everyone how bad it was before and the amazing difference. 

Nevertheless, find those brave clients and get started on compiling powerful testimonials today with the following points to keep in mind:

1.  Describe the problem.

In order for the testimonial to be effective, you can’t just have “Diane did a fabulous job when organizing my kitchen”, rather you want the client to describe the problem in detail, explain how you solved it for them, and why they are so happy.  (ie.  “I was struggling to get a meal on the table with cluttered counter tops that I had to constantly clean off, Diane helped me purge out appliances I was no longer using in my cupboards to make room for the kitchen tools I used regularly, she also set up action files for the family’s paperwork, now my counter tops are clean and tidy and I know where the kids field trip form is to return to school, she was professional and knowledgeable and actually made it fun!”)

As you can see from the two examples the reader of the testimonials can put themselves in the position of the client.  This ability to relate is very powerful and they will desire the same result for themselves.

2.   Write it for them

Many of your clients may not be used to writing anything.  So, the idea of having them writing a testimonial is overwhelming.  Just ask them to describe their experience, write it up for them using the format mentioned above and email it to them to review and approve.  

3.   Pictures are powerful.

If you work with business owners, you may even be able to get a picture of the client and post a link to their website.  Pictures add even more personality to your testimonial and can add more credibility to the testimonial.

4.  Audio is amazing.

Audio adds personality to the testimonial.  Many of you have worked with clients who feel so amazing after your session, they are jumping out of their skin.  Imagine capturing their excitement on a digital voice recorder at that moment.  Digital recorders can be purchased at places like Radio Shack, or even Walmart.  You then take it home, plug it into your computer with a USB cord and you can upload it to your blog.  If you want to add it to your website, you’ll need someone who knows how to put play buttons on your page, or you can use a service like BYO Audio which is a great service that I use that provides access to phone numbers that allow people to call in and leave a testimonial, and the ability to put audio and video on your website easily.  If using an audio testimonial, type some of what they say below the recording to the audio, so if they click on the play button they will know a little about it.  Otherwise, they may not click at all.

Regardless whether you use audio or written, take the time to make them count and help the reader know if you are the person they need to work with!

Published in: on August 6, 2009 at 1:39 pm  Comments (2)  

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2 CommentsLeave a comment

  1. […] “Have some raving fans that want to share what you’ve done for them?”  This month, Tammy Burke shares how to get a testimonial that helps prospects choose you, in her post What’s in a Testimonial? […]

  2. For clients who don’t want their names used, you could indicate only their first name, or just their initials.

    An audio testimonial is a good idea – it could even be anonymous without people suspecting it was just made up, because the sincerity would likely come through in the message.

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