When working with coaching clients, it became clear to me that there needed to be a system or a plan put in place to check off and make sure that they knew what needed to be in place before they started marketing.
Think of it as organizing your marketing — well, now there’s an idea. Imagine putting together a systemized way of structuring your business which forces you to make decisions and then follow a structure based on those decisions that you made — hmmm, sounds a lot like organizing.
So, I developed the system, and here’s the best part, I’m just going to share it here with my readers. Just know that this is GOOD stuff. It’s the kind of system that has the potential to add a zero or two to the end of your yearly income.
1. Discover what makes you exceptional
Look, everyone has a story (like Oprah says) and everyone has something that they do better than anyone. So, you need to find out what that is. What’s my exceptional talent you ask? Encouraging. I could do it all day long and not get paid!
2. Who is your target market and/or specialty?
Okay, you know what you’re really good at, now who do you want to work with, and what do you want to do for them. (At this point, you may discover that you don’t want to organize anymore. That’s why these steps can be really hard — just be sure to be true to yourself or you won’t see the success you hope for.)
3. What is your marketing personality?
Do you like to speak or write? Chances are you prefer one much more than the other. Once you know what you are better at, adapt your lifestyle to coordinate with your preference. (ie. dictate your articles rather than write them and have them transcribed)
4. What is your biggest business goal this year?
Once you know what direction you want to go in, it’s important you have a laser beam focus. This will help you to avoid the dart board approach to marketing. It’s all about making the big decision. Just like you help your clients focus on a room or project until it’s finished, think of deciding on your biggest goal the same way. Be realistic if you want to increase your income goal. If you made 10,000 the year before, goal to make 4 times that the following year. What to do after you accomplish this goal? Set another one!
5. What’s your system to accomplish this goal?
When developing your system to reach your goal, I highly recommend mindmapping first. Once you have your mindmap done, you will only need to organize the information and put it in order. After putting your steps in order, I highly recommend setting deadlines for all the tasks that you need to complete. One of the best ways to do that is to purchase a year wall calendar and map out what you want to accomplish by certain dates and times. This is a tip from highly successful internet marketers and I found it to be magic when it came to getting things done. It helps you to put your year into perspective. The only step left is accountability, support and help with direction. If you’re feeling lost in the direction of your business and need someone to guide you through fill out a business breakthrough planning session form and return to me via the email listed on the form.
Wishing you the best as you grow your organizing business!
Great points, Tammy! It took me a while to realize that although I love the organizing industry, I enjoyed supporting professional organizers in their businesses much more than the organizing itself. The clearer my goals and visions become, the easier it is to identify what’s needed to fulfill them.